SUGAR FOODS A-GO-GO
The Marketing Professionals at Sugar Foods are at it again.
Roberts Company is coordinating and sending a fantastic Sweet 'N Low direct mail piece to every Jordano's customer who isn't currently using the pink packet (can you even imagine a restaurant not carrying SNL???). This one could be good!
Another great promotion - this time from the New York office - is an oversized box containing actual Fresh Gourmet "crunchy toppings" product to prospective customers.
Three quick observations: 1) Sending real product in the form of "intrusive direct mail" is very, very smart marketing, 2) Creating beautiful packaging for an "intrusive direct mail" really makes a difference, and 3) the people at Sugar Foods really get it.
We're excited to see the sales results of these programs. We'll let you know!